December 21, 2000
ENHANCED TV
TELECAST OF JAN. 3 FEDEX ORANGE BOWL TO
INCLUDE LIVE, SYNCHRONIZED PROGRAMMING IN CONJUNCTION
WITH ABC SPORTS’ NATIONAL CHAMPIONSHIP GAME TELECAST
Play-Along Game,Live Stats, Instant Polling, Prizes To Be Featured;
Enhanced TV Viewers Have Opportunity To Win 2001 Ford Escape
Walt Disney Internet Group (NYSE:DIG) and ABC Television will produce an Enhanced TV telecast of the 2001 FedEx Orange Bowl game on Wednesday, January 3, 2001 pitting top-ranked and undefeated Oklahoma against second-ranked and defending national champion Florida State. The FedEx Orange Bowl Enhanced TV telecast can be accessed on game night beginning at 8 p.m. ET via ESPN.com.
Ford is the presenting sponsor of the Enhanced TV telecast, and a 2001 Ford Escape will be the prize in a special sweepstakes open only to Enhanced TV viewers that evening. Viewers register to enter the sweepstakes upon logging on to Enhanced TV that evening, and can gain additional entries by correctly answering the Ford Bonus Trivia Questions during, and about, the Ford commercials airing within the traditional ABC telecast.
Enhanced TV content is highly interactive, produced from a live control room, and offers interactive viewers numerous customized programming options while they watch the traditional telecast. Walt Disney Internet Group & ABC Television’s Enhanced TV programming has been available for every ABC and ESPN primetime NFL game telecast this season, and is also produced in conjunction with ABC’s “Who Wants To Be A Millionaire and special events.
Features of Walt Disney Internet Group & ABC Television’s
Enhanced TV FedEx Orange Bowl telecast include:
·
PrimeTime PlayerÔ, an exclusive, live, interactive game enabling fans to
compete against family, friends and other viewers throughout the country during
the actual ABC Sports telecast; a live Leaderboard
will track quarterly winners and a Halftime Trivia game winner, and a PrimeTime PlayerÔ referee sends out topical messages in real time before and
after each play from scrimmage;
·
Live Stats, a continuously updated, real-time interactive database
of game, player and team statistics originating from the production truck
on-site at each game;
·
A
“Push Channel” of enhanced graphics,
game freeze frames, live polls, and trivia, which automatically appear on the
users’ computer screen, instantly and synchronized to the telecast;
approximately 3,000 different fact/stat graphics are being created prior to the
game, and the Enhanced TV production team will use proprietary tools to create
and air new graphic files “on the fly” during the game based on the action on
the field;
·
Real-time polling engines allowing viewers to answer questions
posted by the TV announcers and see their responses graphically presented live
on television;
·
A registration system allowing all Enhanced TV users to choose their
own leaderboard name, engage in live chat with other PrimeTime PlayerÔ gamers, and become eligible for PrimeTime PlayerÔ prizes.
ABC’s Enhanced TV programming is neither a television experience nor an
Internet experience, but truly both at the same time -- the first step towards
in-home convergence programming. Anyone
with a personal computer, connected to the Internet via 28.8 modem or better,
will have access to the Enhanced TV programming applications. It’s accessible only during the telecast and
designed to be complimentary to the telecast, so a computer and TV in the same
room is ideal. Direct access to all ETV programming through http://heavy.etv.go.com/etvHome/.
Walt Disney Internet Group (NYSE:DIG) manages some of the Internet’s most popular Web sites, including ABC.com, ABCNEWS.com, ABCSports.com, Disney.com, Disneystore.com, DisneyTravel.com, ESPN.com, Family.com, GO.com, Movies.com, Mr. Showbiz, NASCAR Online, NBA.com, NFL.com and Soccernet. The Internet Group also includes The Walt Disney Company’s direct marketing business. Steve Bornstein is chairman of Walt Disney Internet Group, which is headquartered in North Hollywood, Calif., with operations in Sunnyvale, Calif.; Seattle; New York; Bristol, Conn.; and London. For more information, visit our web site at www.dig.com.
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